Influencers

Influencer Techniques

Successful influencers have learned how to get people to stop scrolling and pay attention.

Attention comes before everything else.
People aren’t on social media looking for advertisements.
They are looking for something:
- Interesting
- Useful
- Surprising
- Inspirational
- Entertaining
- Relatable
Influencers have learned how to consistently create content that captures attention.
You don’t have to become an influencer to use what they’ve learned.
The same principles can be used to promote your business, products, services, and expertise.

While successful influencers use many different techniques, much of their success comes down to three basic things.

Get Attention
- Give people a reason to stop scrolling.
- Ask a question.
- Share an unexpected fact.
- Identify a problem.
- Offer a useful tip.
Give Value
- Teach something.
- Solve a problem.
- Share an idea.
- Provide useful information.
Build Connection
- Give people opportunities to become familiar with you and your business.
- Help them know, like, and trust you.
You don’t have to be funny or famous.
You simply need to give people a reason to pay attention.

Getting attention once is good. Getting remembered is even better—and that’s where consistency comes in.

Influencers don’t post only when they have an idea.
They consistently put content in front of their audience.
People won’t see every post.
Some will scroll past.
Some won’t see it at all.
But consistent posting increases the chances that people will eventually:
- Stop
- Pay attention
- Remember you
That’s where Content To Post comes in.
Instead of starting with a blank screen, you start with content that’s already prepared.
Customize it for your business.
Put it together.
Post it.
The goal isn’t to become an influencer.
It’s to borrow what successful influencers have learned:
Stay visible. Stay consistent. Give people a reason to remember you.